How to become a world class CRO practitioner.
How to attract the right clients, win them over and close big deals.
Everything you need to build, manage and scale a CRO programe, include tips, tricks and strategies for creating teams, hiring, firing, managing, training and scaling.
A CRO practitioner or freelancer.
Running a CRO agency.
Expanding your agency to add CRO services.
Building and hiring a CRO team from scratch.
This course is probably not for you if you’re mainly doing in-house conversion optimization, or if you’ve been doing it for 5+ years.
There is so much involved. You have to gather leads, close deals, manage clients, hire talent, choose the right tools and techniques, as well as communicate the results of your work effectively. Oh, and all while you’re producing amazing work.
If you currently offer conversion optimisation services or if you plan to in the future, this workshop will help you build a sustainable business while mitigating the number of mistakes you make.
The fact is that is just makes so much more sense to work with bigger clients. Here’s why:
Time spent with any client is pretty much the same, but big companies can afford to pay a lot more.
If you increase their revenue by 1%, that’s a substantial amount when they’re turning over £500 million. If their revenue is £100k, it’s not a huge amount and you’ll probably get fired.
This workshop will show you how to attract the right clients, win them over and close big deals.
Managing clients can be the hardest and most important part of the process. Better client management lets you focus on coming up with better solutions and getting better work done, and it also leads to longer working relationships (meaning more revenue for your agency and better referrals down the line).
This workshop will teach you a better and more repeatable process for client meetings and account management, so that your junior employees can quickly begin to interact autonomously with clients, removing the need for senior supervision.
You’ll learn how to manage all of the things you usually cast aside: marketing your business, positioning your offer within the market, managing the entire client lifecycle, hiring a team, managing a team, scaling a team, and what tools and methodologies you need to master to stay on top.
Your agency will be uniquely prepared to lead the field in the next decade of offering digital optimization services.
Position and pitch your offer (and avoiding being a “me-too agency”).
This workshop covers the fundamentals of packaging and selling CRO as a service. It will cover your product offering breakdown, competitive landscape and advantages, and why CRO goes wrong. It will also provide a glimpse at where the CRO space will move in the future.
Hire a high-functioning team of both outsourced and insourced talent.
The team is everything. I’ll cover key roles, whether to hire specialists or generalists, lean team methodologies, and whether to insource or outsource your team. It will also dive into the research necessary to pitch and win clients, as well as selecting and managing clients.
Manage clients. Keep happy clients longer and get rid of the bad ones.
Lead client meetings that actually provide value for both parties.
This workshop will cover the crucial first kick-off meeting: preparation, pre-meeting, during meeting, post-meeting, and critical kick-off actions.
Manage company resources and politics to push through more action and get things done.
Set your agency or consulting practice up for long-term success.
Craig has been blending UX, Analytics, Split testing, Voice of Customer and Conversion Optimisation techniques for over 15 years. He's also been building various teams, launching products and hacking the growth of websites for companies like Google, LOVEFiLM, Lego, John Lewis, eBay, The FT and more. He's helped coach clients to grow by £2Bn in new revenue streams within the last 5 years.