Abi Hough: “Friends with benefits; why accessibility and optimisation are perfect bed fellows”

Learn how you can use the principles of web accessibility and optimisation to increase conversions and why this is more important than you ever realised. Whether you’re a seasoned conversion optimiser or new to the industry this talk will shed new light on how you can do your part for the better good and still give your client the results they want from their optimisation programme.

I will cover:

  • What accessibility is and who it relates to
  • Experience first-hand why accessibility is crucial in today’s digital world
  • Understand why it is a moral AND legal obligation to make website accessible
  • Quick and dirty accessibility auditing
  • How you can use the basic principles of accessibility to enhance client websites for current and future customers
  • Learn by example as to how and why accessibility can boost conversion

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