David Mannheim: “The benefits and drawbacks of T-Shaped Optimisation”

Building an optimisation team is hard. Getting the right skills is even harder. Both the present and the future of conversion optimisation pivots off the concept of T-Shaped specialisms. Learn about those specialisms right here.

This talk is aimed at those companies wishing to build optimisation teams in-house or, indeed, individuals who want to bolster their optimisation skill set. Learn, not just the how and the what, but more importantly how these skills work together.

At the end of this session you will:

  • The benefits and drawbacks of T-Shaped Optimisation
  • What the right skills needed for an optimisation team are
  • How to encourage those teams to work together
  • The Future of Conversion Optimisation in a T-Shaped specialism world


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