Manual da Costa: “Building and scaling an optimisation programme in your company”

Everyone is talking about Conversion Optimisation…but are they doing it right? Most companies and agencies have adopted CRO as part of their business practices but it’s far more complex than running a few A/B tests.

This talk is aimed at CRO practitioners, marketing managers, and the people they report to.

In this talk, you will learn why a CRO programme is more involved than just running A/B tests and user research. At the end of this session you will learn

  • Why most optimisation programmes are set up to fail
  • Walk before you run – Why culture and an experimentation mindset are more important before you get started
  • What successful optimisation programmes look like
  • How to ensure that you can run more tests by getting everyone in your company involvedand innovation


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