Annemarie Klaassen: “What your testing tool doesn’t tell you”

Session details:

CRO is supposed to be really easy. Everyone can set up an A/B-test in the WYSIWYG editors, the testing tool does all the difficult computations for you and it will tell if you have found a winner. It’s child’s play, right? No, you’re wrong! WYSIWYG editors are very error prone (especially with different browsers) and in order to really analyse and interpret A/B-test results correctly you need a basic understanding of statistics.

This session will help you understand;

  • The importance of Test Power
  • How to correctly set up an A/B-test
  • How to analyse test results yourself
  • The difference between Frequentist and Bayesian statistics
  • How to decide to implement a variation


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