Device Experience Director, Endless Gain
Abi Hough is the Device Experience & Technical Director at Endless Gain and specialises in finding any kind of problems that hinder or harm conversions. Whether it’s functionality, usability, accessibility or cross device and browser compatibility issues she’ll find them, in fact she’s clocked up about £150 million’s worth of additional revenue for predominantly retail brands over the past 15 years by carrying out the work she does.
Learn how you can use the principles of web accessibility and optimisation to increase conversions and why this is more important than you ever realised. Whether you’re a seasoned conversion optimiser or new to the industry this talk will shed new light on how you can do your part for the better good and still […]