Annemarie Klaassen

Conversion Manager, Tix.nl

Annemarie has over 7 years of experience in CRO. With over 400 analysed A/B-tests across a wide range of brands and sectors (travel, telecom, retail, energy) she can really pinpoint the pitfalls of running a high velocity testing program. Annemarie has a broad knowledge and interest in the different aspects of CRO: marketing, UX, design for conversion, psychology and statistics. She loves digging and analysing behavioural data in order to get actionable insights that everyone can understand.

As Conversion Manager at Tix.nl Annemarie is responsible for CRO within the company (over 15 different sites). She analyses qualitative and quantitative data to come up with hypothesis to test, runs the tests and analyses them. With all these tests Annemarie gathers user knowledge, which is also used in other disciplines throughout the company.

My Sessions

Annemarie Klaassen: “What your testing tool doesn’t tell you”

Session details: CRO is supposed to be really easy. Everyone can set up an A/B-test in the WYSIWYG editors, the testing tool does all the difficult computations for you and it will tell if you have found a winner. It’s child’s play, right? No, you’re wrong! WYSIWYG editors are very error prone (especially with different […]