CEO, Effective Experiments and Founder Conversion World
Manuel da Costa is the founder of Effective Experiments, a platform that helps CRO teams run efficient optimisation programmes. With a strong background in Conversion Optimisation, he has worked with 100s of ecommerce and lead gen companies to improve their conversions. He is also an organiser of Conversion World, a global online community which runs an annual virtual conference with the same name.
Everyone is talking about Conversion Optimisation…but are they doing it right? Most companies and agencies have adopted CRO as part of their business practices but it’s far more complex than running a few A/B tests. This talk is aimed at CRO practitioners, marketing managers, and the people they report to. In this talk, you will […]