Paul Rouke

Founder & CEO of PRWD

His 17+ years of experience in user experience and conversion optimisation makes him one of the leading figures in the industry. He is an author, international keynote speaker and revered trainer on the subject, whose real passion lies in championing industry, company and personal change.

Harnessing experiences from some of the worlds most progressive brands including Skyscanner, Shop Direct, AO.com, Booking.com, Schuh and Expedia, Paul and the PRWD team have developed the Conversion Optimisation Maturity Model and CRO Maturity Audit, a free self-assessment tool for businesses across the world.

My session

Paul Rouke: “From Conversion Optimisation to Business Optimisation”

Overview True conversion optimisation is the beginning of a mindset change within a business. A business that embraces experimentation and progresses to become a more customer-centric organisation will out-perform their competitors. When conversion optimisation becomes part of a company’s DNA, it can also be known as business optimisation. In this presentation, Suntransfers Marketing Director Nathan […]


Speaker panel Q&A session, moderated by Tim Stewart

Your chance to ask your questions. Joining our panel is Craig Sullivan, Dvid Mannheim, Manuel da Costa and Paul Rouke. Moderated by Tim Stewart.