By Ruth Irvine, Account Manager at Sagittarius
Before you can improve your Conversion Rate, you need to take stock of where you are. Understanding your sectors digital maturity is key to helping you benchmark where you should be, and how much effort it will take to really stand out from the crowd and shine away from your competition. Ultimately it’s all about tweaking and optimising efforts to become more relevant and personal!
Sitecore provide an online tool to help you work out your digital maturity, this assessment can be taken at ‘www.connecttheexperience.com’. This gives you an idea of how to build the people, processes, and technology you need for digital marketing success.
What does good CRO look like?
This has to be the hardest question to answer…as it is relative to you and your business. In essence you need to tap into all areas of UX, Digital Marketing, design and technology and the interplay between them…there is not one simple ‘fix’.
…but there is one simple ingredient
In my opinion the key to successful CRO is regular testing – and acting on the results of your testing. This can be achieved through the following:
- A/B and multivariate testing can be viewed as the most valuable method of improving CRO.
- Understanding your customers by looking at abandonment Analysis and customer journey analysis – what works and what doesn’t.
- Segmentation – to try and align email, website and digital marketing personalisation.
- Take advantage of opportunities that present themselves -try and be reactive to things. One way to achieve this is through Social Listening.
Test your theory, listen to the results, tweak then test again! It is not a linear process!