8:10 - 8:50

Registration and Breakfast

Register, network and enjoy breakfast

8.55am - 9.00am

Welcome from Conversion Elite moderator Paul Rouke

Founder and CEO of PRWD

9:05 - 9.35

Guido Jansen

Psychologist, Global CRO Lead

“Creating an Optimisation Culture”

How to align CRO teams across 40 countries and 16 timezones, all in different stages of digital maturity? During this session, Guido shares his experience and talks about the challenges of building an agile experimentation/ online optimization culture within a large international corporation.

9.40am - 10.10am

Anna Dahlstrom

UX Designer and Founder UX Fika

“Using Storytelling to Create Experiences that Convert”

As users’ paths to conversion are becoming increasingly diverse understanding the context of our users, and the products and services we create, is ever more important. In this talk, Anna walks us through how storytelling principles and tools combined with UX and traditional conversion and optimisation approaches can be used to create better experiences for our users and healthier bottom lines for the business.

10.15am - 10.45am

Stephen Pavlovich


“Personalisation – how to know if it’s right for you, how to do it properly, framework to use”

10.50am - 11.30am

Coffee break and networking

11.15am - 11.45am

Divya Isaiah

User Testing and CRO Programme Manager, All4

“An Evolution of All 4 Product: A story told by User Testing”

11.50am - 12.20pm

To be announced

12.25pm - 12.55pm

To be announced

1.00pm - 1.55pm


Time for lunch and some serious networking

2.00pm - 2.30pm

Neil McKay

CEO, Endless Gain

“How biometrics is redefining CRO and what it means to optimise.”

2.35pm - 3.05pm

Simon Elsworth

Optimisation (CRO) and Analytics Manager,


“How I Learned to Stop Worrying and Love the Developers”

3.10pm - 3.40pm

Bart Schutz

Chief Inspirational Officer, Online Dialogue

3.40pm - 4.10pm

Coffee/Room change

Coffee break and networking

4.15pm - 4.45pm

Panel session

Hosted by

Jono Alderson, Principle Consultant, Distilled

and joined by:

Tim Stewart, Web Optimisation Consultant, SiteSpect Inc

Gerry White, SEO and Analytics Consultant, Just Eat

Russell McAthy, CEO, Cubed

4.50pm - 5.30pm

Closing keynote

Watch this space

5.30pm - 7.30pm

Networking drinks

Network with your peers over a glass or two.